There used to be a Forbes billboard ad that I would pass on my way to work in the sporadic occasions that I would take the 101. It was a simple design with a bright orange background and hot-pink lettering that proclaimed PROLIFERATE CAPITALISM in big bold letters. I always found this sign to be deliciously apt for the Silicon Valley in which I live, and I would make a point to always repeat it aloud in an awesome Marxist monotone drone. Eventually, some apparent bourgeois rebel burned the ad beyond readability, and it has since been replaced by a more friendly, albeit less powerful, Forbes campaign. I miss those carefree days when I really felt like I was communing with the warm, happy bosom of advertising, and, I sometimes repeat my mantra when I pass what used to be the sign. It’s not the same, though, as these things never are. After all, summer days and anti-Communist dogma can’t last forever…

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