I work for an international company, and when we have visiting engineers come to our office in Silicon Valley, we set them up with these cheap PC’s so they can check their e-mail. The point being, I was in CostCo this afternoon buying a crappy e-Machine for one of the aforementioned visitors and I noticed the lady in front of me in line was buying a 36-pack of toilet paper. Besides the obvious adolescent snickering I involuntarily do to myself when I see anyone buying anything related to the toilet and/or sex, there wasn’t anything especially interesting about this except I thought the packaging was funny. Splayed across the front in big happy letters was: NOW WITH 30 36 ROLLS! If you’re already buying 30 rolls, enough for a family of 4 for probably a few years, do those extra 6 rolls really even thrill you?

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